Amy has a puke bucket in her car, and she’s constantly hearing from clients wishing her well. Amy’s a nail artist and recently pregnant. But long before this shift in motherhood, Amy’s clients have always found her to be more than an appointment. To many, she’s an authentic, caring friend who always makes them laugh. And Amy pays the same close attention to her work as she does her relationships.
We spent some time getting to know Amy, and as she shared her desire to mature her business, she charmed us with her heartfelt sincerity and spunky personality. She shared her willingness to take risks alongside her clients and spoke of the importance of artistry and value she holds herself to in her work.
We designed a logo that’s a mirror to Amy’s own creativity and craftsmanship, and a flexible identity system she can use to strategically build her clientele. And just as she’s getting ready to grow her family, she is now positioned to grow the future of her business as well.