FROM HEAD TO SOLE
BRAND IDENTITY DESIGN
Sole Apparel is a start-up clothing and promotional company geared towards musicians. Having achieved small-scale success in the hip-hop world and proving out their value proposition, it was time for Sole Apparel to move beyond operations and into strategic positioning. We helped refine key elements of the business model and outlined opportunities in the company’s growth strategy. We then created an identity system that embodied the deep respect and connection that exists between fans and artists. It reflects where Sole Apparel is today and where it will undoubtedly grow in the future.