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FROM HEAD TO SOLE

SOLE APPAREL

VISION DEVELOPMENT

BRAND IDENTITY DESIGN

GRAPHIC DESIGN

 

Sole Apparel is a start-up clothing and promotional company geared towards musicians. Having achieved small-scale success in the hip-hop world and proving out their value proposition, it was time for Sole Apparel to move beyond operations and into strategic positioning. We helped refine key elements of the business model and outlined opportunities in the company’s growth strategy. We then created an identity system that embodied the deep respect and connection that exists between fans and artists. It reflects where Sole Apparel is today and where it will undoubtedly grow in the future.

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I was captivated by all facets of the DO:BETTER creative process. They not only asked the right questions, they asked the hard questions. They created something people will feel connected to.
— VERSE MICHAELS : SOLE APPAREL
 
 
 
 
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EVERYTHING YOU’VE EVER WANTED AND MORE THAN YOU THOUGHT WAS REAL

 
 
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