FOR THE HARDEST WORKING AMERICANS
RISE & GRIND COFFEE STOP
BRAND IDENTITY DESIGN
Rise & Grind is an independent coffee stop in Pinckney, Michigan that has developed a loyal following and has ambition to grow. Not quite sure how, Rise & Grind partnered with DO:BETTER to build a sound business strategy to differentiate the company and set their future course. After conducting research, analyzing the company’s current state and developing the future state, we built the critical pillars of progress.
Armed with a new mission, Rise & Grind was redesigned to become the fastest coffee stop for the hardest working Americans, from head to steel toe.