DO YOU KNOW?
DEARBORN HEIGHTS MONTESSORI CENTER
AWARENESS + ENGAGEMENT CAMPAIGN
The smart kids at Dearborn Heights Montessori Center (DHMC) and its network of suburban Detroit Montessori schools are enlightened little humans. They appreciate diversity, respect differences, and care for the environment. But the Montessori system is a a well-kept secret. We clarified the audience and spoke to woke parents where their eyeballs already were with provoking, budget-friendly ads and a dynamic workflow. We were successful in shifting the conversation from price to value and positioning DHMC as the leader of the Michigan Montessori movement.