BRAND IDENTITY DESIGN
Born in 2013, LIVE/KAYFABE started as a professional wrestling t-shirt company. Their mission was simple: Make the nicest professional wrestling t-shirts in the world. After years of working toward that mission, collaborating with some of independent wrestling's greatest characters and selling t-shirts all over the world, it was time for the brand to grow up. We developed a dynamic business model, vision statement and brand strategy that has transformed this t-shirt design company into an authentic clothing brand.