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A RABID HISTORY

CALUMET WOLVERINES

BRAND IDENTITY DESIGN

APPAREL DESIGN

GRAPHIC DESIGN

 

The Calumet Wolverines are a source of pride and tradition for the small, upper peninsula town of Calumet, Michigan. It’s a hockey legacy that stretches over 100 years and a competitive passion that fuels the town’s population. With a new era of Wolverines and a fancy new tourney coming to town, we added a bit more ferocity and fun to the team’s identity and then brought that out in fan gear and team jerseys. We ignited some excitement for the winner’s trophy, creating a tournament identity that called out the special town of Calumet and that unique yooper spirit.

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EVERYTHING YOU’VE EVER WANTED AND MORE THAN YOU THOUGHT WAS REAL

 
 
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